Igniting Workplace Enthusiasm

Presentation effectiveness lies with evidence



As a professional boxer shows what he can do by presenting his impressive scorecard and then knocking out his opponent, the speaker presents his area of expertise and then delivers the “knock-out” to his audience with facts, information and evidence. Using evidence is key in reaching the height of presentation effectiveness.

When you need to convince others of your point of view, pick one or more of these primary tools: 


Evidence DEFEATS Doubt

D         Demonstrations. Give a visual demonstration to prove your point. “Cutting the tomato with the new and improved carbon blade knife is easier and more effective than doing so with your standard pairing knife”.

E           Examples. Use an instance to illustrate your message. “I wanted to change my business card company for a cheaper one, but after I saw their work, I came back to my first choice. If you go for cheaper price, you’ll get cheaper quality.”

F           Facts. Use knowledge or information based on occurence. “Making your bed in the morning is more than time-consuming, it’s unhealthy. Experts warn that mites thrive in the moist and warm conditions created by a well-made bed with tightly-drawn sheets, while a messy bed creates dry conditions which cause the little blighters to dehydrate and die.” 

E           Exhibits. Submit something (a document, object, etc.) as evidence. “Look at this bicycle helmet broken in half. If the person had not been wearing it, it could have been her head.” 

A           Analogies. Use a comparable story. “Welcoming an animal into your home is as big a responsibility as adopting a child.” 

T           Testimonials. “A friend of mine told me that this seminar changed his married life. Without it, he would have gotten divorced for sure. Come to this seminar and change your life!” 

S           Statistics. Use a numerical fact or data to support your message. “Every 2 seconds, 7 people die from stress in the world. We need to learn to manage stress: it’s a matter of life or death!”

“If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time—a tremendous whack!” –Winston Churchill

Enroll in our High Impact Presentation course to become more effective in your public presentations:  bit.ly/High_Impact_Presentation


For more information on this, download our free white paper:


Communicate for Action

Skills for effective communication are very important for today’s business and its bottom line. The article "Communicate for Action", discusses four key categories of communication and the importance of listener’s engagement.



Follow us on

© 2017 Dale Carnegie & Associates, Inc.. All Rights Reserved.
Website design and development by Americaneagle.com