Igniting Workplace Enthusiasm

Storytelling: A Good, Well Told Story

Storytelling“Once upon a time …” Who, among us does not lend an ear when hearing these magic words? We all love a captivating story that sends our imagination soaring into another universe, a tale that allows us to live vicariously through the feats of others or experience heartfelt emotions, a chronicle that teaches a little more about life, or a narrative that provides a whole new perspective on a situation. We can well understand why history’s most sought-after orators have used story-telling as an effective tool to convey their messages. 



Well structured storytelling offers a range of attributes:

  1. It enchants your public; 
  2. It encourages the need for change;
  3. It creates an emotional bond with the public.

What are the secrets to successful storytelling?

1. Talk about what you know.  For greater credibility, avoid inventing stories and attempting to make use of someone else’s story. Tell a story that is yours alone, one that you have experienced. If you were a witness to this story, talk about YOUR own perception and how you lived through it.
2. Be genuine. Call to mind a moment that touched you deeply. You will have no trouble telling this story simply, with a suitable amount of emotion. Describe the scene in detail; talk about the feelings you experienced at that precise moment; allow us to relive the event as faithfully as possible.
3. Be well prepared. A clumsy, poorly structured story loses its impact. Take the time to repeat it, to establish it into your speech and to link it solidly to your message.
4. Start at the end. To ensure the success of your storytelling, start at the end. The best storytellers know how to close with a proper connection between the story and any proposed follow-up action. Begin by asking yourself: Where do I want to take the audience? What lesson should my audience draw from this story? Then, and only then, should you structure your story so that the answers you gave to your questions come together and lead to a final goal.

When it is well told, a story will entertain and it will create a stronger bond between you and your audience: an emotional bond, thus allowing them to connect more easily to your message.

To learn more about storytelling and to become a storyteller extraordinaire, register for our training Dale Carnegie®: Skills to Success at bit.ly/SkillsForSuccess

For a preview of what this course has to offer, why not attend our free Dale Carnegie Experience Register today at: bit.ly/FreeDaleExperience

For more information on this, download our free white paper:

PDF_IconThe Art of Storytelling: How to Engage Your Audience

Dale Carnegie has always used storytelling as a compelling way to communicate with others. Dale Carnegie's techniques for public speaking and networking in business are centered around successfully telling a story that people will remember and will get results.



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